SEO Guide for Travel & Tour Operators
- July 14, 2016
- Advanced SEO Techniques, Business advice, Online marketing, SEO, Travel and Life, Travel Business
SEO is all about making your website more likely to show up in people’s organic search results. The role SEO plays and the importance of SEO in travel industry is undeniable. Search Engine Optimization plays a huge role in travel management software to help in business growth where the business relies heavily on online booking. SEO is not just optimizing for search engines, but also for your target customers. You need a focused and strategic approach to SEO, to increase the chance of your web content being found by your target audience.
SEO should be among the top in the list, if a travel business is serious about online marketing. Travel Agent CMS comes along with best of the industry Search Engine Optimization facilities. You get the full power to custom edit your URLs, Titles, Meta Descriptions & Keywords of each and every page of your travel website through travel management software.
Go about SEO effectively and you can have more customers heading your way for your tours package!
Find the right keywords
There are many ways to get visitors to your site, but one of the best ways is to rank high in Google’s search results for a travel-related keyword. To find the right keywords you’ll need to use the Google Keyword Planner (formerly the Google Keyword Tool). Planner lets you quickly see what people are typing into Google and how often they type them in.
Create Strong Content
Now that you’ve chosen a keyword that you’d like to write about, be sure to include those keywords in your article. Write an optimized post around that keyword! Great SEO comes from telling the search engines what keywords you talk about on your site. Strong content pages now center on the idea of keyword families.
Avoid Duplicate content
Anything you publish on your dedicated property pages has to be unique for your website. Using content that is already published on other websites is a bad practice.
Use SEO Plugin
Install the Yoast SEO for WordPress plugin. This plugin is by far the most complete SEO solution that is available for WordPress. Travel management software SEO plugin incorporates everything from a snippet editor and real time page analysis functionality that helps you optimize your pages content, images titles, meta descriptions and more to XML sitemaps, and loads of optimization options in between.
Optimize Your Title
Title should always contain your brand, preferably at the end, so people may recognize you in consecutive searches. They should always contain the keyword you think is most important for the current post or page, which we’ll call the focus keyword from now on. The focus keyword should preferably be at the beginning of the title.
Meta descriptions will separate you from the crowd
When you search for something online, the short description you see under a search result is the Meta description. If you do create your own, make it compelling and use a targeted keyword. If a keyword matches a person’s search, it will appear in bold, which can draw extra attention to your search results.
Make SEO an integral part of your online travel marketing strategy!
Social media marketing may not generate bookings directly but it’s necessary for establishing a good name for your brand.
Social SEO
Don’t forget the impact of social performance on your SEO efforts. It is widely accepted in the SEO industry that although social signals do not directly impact rankings, they can help in a number of indirect ways. Social activities send strong signals to search engines about your website’s authority and credibility.
Web Analytics
Measure and monitor your search performance, and make smart SEO decisions based on website traffic and conversion data.
SEO for business growth
A constant flow of targeted traffic can really transform a business and generate opportunities for growth. In SEO and Digital Marketing, achieving good rankings in a correct way can make a huge difference for travel businesses.
e-Travel (Travel Management Software) web-pages are SEO flexible with META TAGs, TITLEs, HEADINGs base on SEO principal and fully controllable from the CMS (Content Management System) . You can easily update the content without any technical knowledge to ensure that the content always stays relevant and high quality for both your visitors and search engines.
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We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
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One of the most easy to use travel management software for travel and tours operators of Nepal. Create and manage holidays with online payment integration.
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