Why Tour Operators need a Mobile Friendly Site
- August 8, 2016
- Brand development, Business advice, Online marketing, SEO, Travel and Life, Travel Business
Rise of the smart phones
Smartphones have become affordable over the past few years. Increasingly, your customers are not sitting front of desktops or laptops. Instead, they’re on the go, and they’re accessing your travel booking websites from their mobile devices. According to Google analysis, by 2016, 85% of digital shoppers will buy using their phones and tablets on a regular basis. It is obvious by now that mobile customers are more willing to book if the business website and the purchasing process are optimized for their device’s browser.
Travelers demand mobile friendly travel booking websites
Mobile has certainly no fad and the number of people searching and booking their travels on-the-move is going to keep on increasing. Online travel booking websites can offer a much better and more profitable shopping experience for travel consumers by being optimized for mobile use. How your travel website functions on a smartphone or iPhone takes priority over its “look and feel” on desktop computers. Travelers want to book tours, flights and hotels instantly, any time of the day or night, on their smartphone. According to Google, as of 2015, more than 50% of all worldwide search is done on smartphones alone. It is the one device they have with them at all times, especially when traveling!
Inexpensive option
Because mobile screens are a lot different from computer screens, the site design has to change accordingly. It is a relatively cheap process and not very time consuming either. Nowadays, most of the travel booking websites are optimized for mobile devices to book trips and makes last-minute changes to itineraries.
Use of GPS
GPS is a very useful technology. Many tourists keep their phones as a travel aid, using the GPS to navigate unfamiliar territory. They also use it to find nearby services or businesses. If your travel booking websites isn’t providing a good mobile experience for users, you stand to lose out on traffic.
Stay relevant
A responsive travel booking websites will give your site’s visitors an easy-to-use, enjoyable experience. If your business website is easy to navigate and use on a mobile browser, you stand to gain tons of customers you didn’t even realize you were missing.
Boost SEO
Having a mobile-friendly travel booking websites can directly impact your search engine results. It helps to improve rankings on mobile friendly search engines such as Google. In order to safeguard your business for online visitors, it is essential to make your travel booking websites fit for mobile.
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