How to build a strong social media presence

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Social media marketing strategy is an important part of your online presence that improves your chances of generating additional revenue and building customer loyalty. When it comes to social media, everyone wants in on the action. Facebook, Twitter, and Google+ are all highly active social media networks. Everyone wants to gain social media recognition for their business.

social media marketing strategy

Link Your Profile to Your Website 

Link your Facebook, Twitter or any of your other social media profiles to your website. The more fans and followers you have for your social media presence, the better reach you’ll have. And better reach means the potential to generate more leads. So at the very core of social media marketing strategy for lead generation, you must take steps to increase your reach.

Ask your audience to engage

Social media marketing strategy is the opportunity to engage with people. Let your social media community know you want their feedback on the types of content you posts, offers you provide, or community programs you offer. Ask your audience to share an important post with their friends, or to leave a comment. This can help drive more engagement on your posts.

Viral marketing through social media marketing strategy

A bigger online audience means a bigger opportunity for more bookings. Allow people to get to know you on a more intimate level. Customers are more likely to trust someone that they know on a personal level, rather than a tour and activity operator who maintains a cool, safe distance from their customers. Viral marketing is a fast and cost free way to increase your brand awareness and acquire new customers. It will allow people to connect with you and develop a sense of trust in you.

Be Creative with Facebook Updates

Updating Facebook regularly with photos, video clips, blog posts, and information about your tours or activities can engage your fans and help prospective travelers learn more about what you offer. They serve a purpose for almost any business. Make sure to research available channels and find out if they will work for you. Facebook is one of the simplest social media platforms for small business owners.

Engage with the Community

Visitors check out your Facebook page, your Twitter account and your YouTube channel to see what type of information you post, what your customers are saying and how you are reacting. Social Media Create a community of people that ‘like’ your company, provide photos of their experience, and give promotional testimonials. Through social media, your customers can leave reviews and ratings, as well as help you to promote your business by sharing your pages with their social networks.

Share Testimonials and Reviews

Testimonials and reviews provide social proof that real, experienced travelers have booked your tours and enjoyed the experience.  If you get thank you cards or thank you messages, share them with your Facebook audience. It’s a great way to thank your holidaymakers for being great guests and builds a relationship that will hopefully see them come back again. It’s also a good way to build trust with your Facebook audience and potential holidaymakers who can see that you’re a good company to work with.

Promote heavily on social media

People who are looking into your services for an upcoming vacation will probably want to stay on top of your latest deals and promotions, which you likely advertise via social media. Social media integration in your booking software allows your customers to quickly link to your social networks such as Facebook, Instagram, Twitter and Google+.  Social media sites such as Facebook, Twitter, Instagram and LinkedIn are necessary components to your marketing campaigns. Promoting through social media marketing strategy helps to develop more trust and confidence in customers.

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Alina Sapkota is a content crafter and social media expert at e-Zone International Pvt. Ltd.. She speaks frequently on SOCIAL MEDIA MARKETING and hone her digital marketing skills through blogging the latest in travel technology and tips for businesses to SUCCEED ONLINE.She enjoys connecting audiences to exciting, new content.

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